Downstreet Digital Case Study, Growing a Local News Brand, Organically

Case Study: How Mid Hudson News Won the Digital Game Without Paid Ads

What You'll Learn

Discover how an independent, family-owned news outlet transformed its digital presence, boosted social engagement, and grew its loyal readership—without relying on paid advertising. This case study breaks down the exact strategies that made it possible.

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Why It Matters

Local media plays a vital role in our communities—but many outlets struggle to keep up in a fast-moving digital landscape. Learn how a thoughtful content strategy, smart SEO updates, and real-time social media helped Mid Hudson News stay competitive and authentic.

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Get the Full Case Study

Download the full case study to see:

• The exact social media strategy that increased Facebook engagement by over 2x

• Key website improvements that drove longer visits and more story exploration

• How we used real-time reporting to deepen audience trust

• Practical, no-fluff takeaways your organization can use