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Instagram for Political Campaigns: How to Mobilize Voters & Win Online

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In today’s fast-paced digital landscape, traditional campaign tactics aren’t enough. Instagram is now one of the most powerful tools to build your brand, grow your audience, and activate voters—especially Millennials and Gen Z.

71% of U.S. adults aged 18–29 are on Instagram.

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Instagram campaigns often outperform Facebook on cost and engagement.

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Learn how to craft a winning content strategy, run targeted ads, and leverage Stories, Reels, and influencers to drive real-world impact.

What You'll Learn:

  • How to use Instagram to build your campaign’s visual identity

  • What types of content activate supporters and grow trust

  • Smart ways to use Stories, Reels, and influencer partnerships

  • Ad strategies that drive lower CPC and higher engagement

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