OUR LEADERSHIP TEAM
THE PEOPLE BEHIND DOWNSTREET
A team of strategists, creators, and problem-solvers helping organizations turn ideas into measurable results.

SAM NELSON
PRESIDENT
B.A. in Political Science and M.A. Nearly 15 years experience running digital advertising and marketing in the political, public and private sector, with clients including everything from national food chains to large media organizations. Also a part of the Forbes Business Council, a recognition of Sam's digital marketing thought leadership and impact.

MARSHA FORESTER
DIR. MKTG & OPS
B.B.A. in Marketing. Over 10 years experience executing marketing initiatives, developing digital strategies, and leading brand growth across a range of industries.

EMILY DISCENZA
DIGITAL ACCOUNT MANAGER
B.S. in Communications. More than 5 years of experience in digital marketing and communications, including at the New York State Senate.

STEPHANIE DEMERS
DIR. DIGITAL MEDIA
B.A. in Public Relations. Master's in Strategic Communication. Over 10 years experience in the political, public, and private sector - running digital media operations, including at the NY State Senate Republican Campaign Committee.

RYAN RICHMOND
DIR. ANALYTICS & AI


B.S. in Marketing. MBA. Over 15 years running analytics in the political, public, and private sector, including at the New York State State Senate.